RUBIN MUSEUM OF ART
NEW YORK, NY
Branded Product Development
The Rubin Museum of Art in New York City has the largest Western collection of religious art from the cultures of the Himalayan mountain range. Since its opening, the museum has become known world wide for its stunning presentation of art from the Himalayan region, including Tibet, Nepal, India, China, Bhutan and Mongolia.
Museum leadership came to Lakeside looking to enhance the retail component of their unique ground floor shopping and dining experience. Lakeside studied the collection, museum programming and visitorship. We worked to source unique product inspired by or created in the Himalayan Region that would both support and deepen customer engagement.
The Lakeside team collaborated with key stakeholders to distill the unique mission of the Rubin Museum into an elevated product assortment that reflected the refined global aesthetic of the whole institution.