Once considered an afterthought, Mission Driven Retailing has emerged as a new platform for the next wave of arts patronage, social impact and as an opportunity for conscious consumerism. Through thoughtful store design and mindful curation, our retail projects fortify our client's mission and enhance visitor engagement.

Lakeside Collaborative is a multi-disciplinary retail strategy firm that works with mission-driven brands, including museums, non-profit cultural institutions and specialty businesses to effectively communicate their missions across all retail touch points.

Known for its signature merchandising philosophy and focus on visual storytelling, Lakeside has built a reputation for creating immersive store environments that are inspiring and memorable.

Our inclusive, hands-on approach is supportive, responsive, pragmatic, and expertly managed to achieve inspirational and compelling results that resonate with your vision. 


We are driven by admiration for our clients, passion for the quality of our craft, persistent curiosity, and the journey to constantly improve our delivered product.



Thank you for taking the time to get to know us. If you've got questions, you're our kind of people. Want to collaborate with the Lakeside Team? Drop us a line telling us how we know you or why we should and we'll gladly get back to you. 


Follow us on Instagram @lakesidecollaborative.