THE NOVOGRATZ HOLIDAY GUIDESHOP IN COLLABORATION WITH AMAZON
NEW YORK , NY
PHOTOGRAPHY BY COSTAS PICADAS
Concept Design
Interior Design
Visual Merchandising
Staff Building & Operations
Retail Strategy
“We couldn’t imagine a better way to spend our holiday season than in New York City. By teaming up with Amazon, we can offer our valued customers a variety of timeless, functional and affordable items with complete convenience in a fun, unique way.”
Husband and wife design duo Cortney and Robert Novogratz, renowned for designing unique properties and bringing style to entire city blocks for over the last 25 years, made their highly anticipated return to Manhattan this holiday season with their first-ever experiential Pop Up guideshop, “Home for the Holidays.”
Lakeside Collaborative was approached to conceptualize, design and implement an immersive retail environment showcasing the Novogratz home furnishings line. To this end, Lakeside assembled a creative team of local sources that could create a brand experience inspired by The Novogratz Family's design ethos.
In true Novogratz style, the concept welcomed guests to make themselves feel at home in an inspiring, unique and unexpected environment. Patrons can preview featured items before purchasing on Amazon.com or through the Amazon App on their mobile devices. All purchases will ship to the destination of choice creating a hassle-free shopping experience.
The experiential guideshop illustrated the brand’s core mission that all people can create a boutique lifestyle.
