our team

Lakeside Collaborative has been providing consulting services for the last 15 years to high-profile specialty retailers, non-profit museums, and cultural institutions. We work with our clients to clarify their creative direction, capture new audiences, and increase their revenue streams. 


Franci Sagar, Founder + Director

Franci has built a reputation in the retail industry for innovative thinking, professionalism, inspirational management, clarity of vision, and an exceptional aesthetic. 

Franci was co-founder of ZONA, a specialty retailer, whose first store was established in the downtown SoHo area of New York City. ZONA grew to become a world-class lifestyle brand with multiple locations, including Aspen, East Hampton, New York, Florence and Tokyo.  

Since 2000, and the establishment of the Lakeside Collaborative, as part of the consulting services offered by her group, Franci and her team have been retained to increase revenue streams and promote the culture, values and mission of museums, cultural and educational institutions through their retail initiatives.

In addition Franci has expertise creating mission-related product selection, proprietary product development, print and Website initiatives, and the development of customer service programs reflective of the museum’s brand. Together with other members of the Lakeside Collaborative team, Franci has been enabling museum retail operations to market their museum’s brands to expanded audiences beyond the museum visitor.

Today, she resides as Vice President and Director of Retail and Brand Development at the Museum of Arts and Design.

Sophie Claire Sagar, Project Lead + Partner

Sophie Sagar joined Lakeside Collaborative in 2011 as Project Coordinator for the retail rebrand of the Isabella Stewart Gardner Museum (ISGM) in Boston. Since then, she has become an integral part of the Lakeside team, shepherding projects from ideation to actualization. Sophie has worked with Herzog de Meuron architects on the design of the retail store of the Perez Art Museum of Miami, and has been instrumental in creating the visual merchandising language for the Minneapolis Institute of Art and the Cleveland Institute of Art. She has worked with Pentagram Design on the successful retail re-branding of the ISGM and the Barnes Foundation, spearheading multiple branded merchandise initiatives.  

Today she orchestrates the progress of varying scale projects, interfacing with multi-disciplinary teams to oversee workflow, project status, deliverables and ensure client satisfaction. Sophie maintains on-going relationships with the Minneapolis Institute of Art and the Rubin Museum as a lead in their product selection process, and does on-site visual merchandising for the Rubin.  

Sophie earned an AA Degree at Bard College and a BA from St. John’s College in Philosophy and Literature.