ISABELLA STEWART GARDNER
Branded Merchandising Program
The Isabella Stewart Gardner Museum (ISGM) enlisted the retail consulting services of Lakeside Collaborative to develop a Business and Operating Plan dedicated to creating a significant revenue stream and to establishing the Isabella Stewart Gardner Museum store as a unique shopping destination that integrated seamlessly within their new Renzo Piano designed building.
The new retail store at the ISGM had to embody the sense of intimacy and varied beauty that distinguishes the ISGM's historic collection and programming.
Playing off of the ubiquitous reputation of “museum gift shop”, Lakeside took a tongue-in-cheek approach, naming the new shop “Gift at the Gardner”
The result is an elegant retail environment that complements the overall design of their new Renzo Piano home and its powerful aesthetic. While the store draws energy from the vitality, fresh and modern style of the RPBW design, its “vignette” merchandising preserves the spirit of Isabella Stewart Gardner's own curatorial inclination.