Unleashing Creative Confidence in 2017


At Lakeside Collaborative we are constantly questioning what retail innovation looks like, where do we integrate cutting edge technology, online user experience, in-store experience architecture and customer service and how do we preserve a sense of familiarity, intimacy and accessibility in the face of so much change? 


The retail experience has remained largely untouched for years, especially as an addendum to the non profit sector, but how do we instill the creative confidence in our clients and teams to take unprecedented risks? How do we invite companies with high-stakes to be retail rule breakers? 

IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.

Too often, companies and individuals assume that creativity and innovation are the domain of the “creative types.” But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO and with many of the world’s top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

“Creative confidence is the notion that you have big ideas, and that you have the ability to act on them.”

Anyone can approach the world like a designer. Often all it takes to unlock that potential as a dynamic problem solver is creative confidence. Creative confidence is the belief that everyone is creative, and that creativity isn’t the capacity to draw or compose or sculpt, but a way of approaching the world.

Creative confidence is the quality that human-centered designers rely on when it comes to making leaps, trusting their intuition, and chasing solutions that they haven’t totally figured out yet. It’s the belief that you can and will come up with creative solutions to big problems and the confidence that all it takes is rolling up your sleeves and diving in.

Get a sneak peak of the book here , we promise it won't stay a sneak peak for long. 

Or just take the plunge and buy the book here

sophie sagar