The Novogratz Holiday Pop Up #FELIZNOVOGRATZ
Husband and wife design duo Cortney and Robert Novogratz, renowned for designing unique properties and bringing style to entire city blocks for over the last 25 years, are making their highly anticipated return to Manhattan this holiday season with their first-ever experiential Pop Up guideshop, “Home for the Holidays.”
The Novogratz's tapped Lakeside Collaborative to develop the retail concept, design and strategy for the Pop Up to further invite holiday shoppers to preview furniture and décor from the design duo's Amazon Storefront. The experiential guideshop illustrates the brand’s core mission that all people can create an accessible and bespoke lifestyle, at any scale. The space is located in New York’s stylish Meatpacking District at 446 West 14 Street.
"We are thrilled to be home in Manhattan for the holidays, bringing with us a personalized, boutique lifestyle for homeowners, renters, and everyone in between," said Robert Novogratz. “Not only will all who enter the space have a one-of-a-kind experience, but they will also see firsthand how the right design elements can jazz up any room.”
In true Novogratz style, the space will welcome guests to make themselves feel at home in an inspiring, unique and unexpected environment. Patrons are invited to preview featured items before purchasing on Amazon.com or through the Amazon App on their mobile devices. All purchases will ship to the destination of choice creating a hassle-free shopping experience. The Novogratzes’ licensed products from manufacturers including Dorel Home Products, Globe Electric, Momeni and more will be highlighted throughout the space.
The Novogratzes’ also invite the public to celebrate the holiday season with events and entertainment from different musicians, photographers, artists and more. The events will be open to all as there’s always a chair at The Novogratz table.
"We couldn't imagine a better way to spend our holiday season than in New York City," said Cortney Novogratz. "By teaming up with Amazon, we can offer our valued customers a variety of timeless, functional and affordable items with complete convenience in a fun, unique way."
The “Home for the Holidays” guideshop is open every day from December 9th through 23rd and hours of operation are Monday-Saturday 11:00 AM – 7:00 PM and Sunday from 12:00 PM – 6:00 PM. For more information, follow “Home for the Holidays” on Facebook Facebook and Instagram.